In our last Standards Spotlight post, we looked at consensus-based vs. non-consensus-based standards—how standards are developed and the benefits and tradeoffs of broad stakeholder agreement versus faster, more narrowly governed approaches.
This month builds on that foundation by exploring a different (but related) question: how are standards used? A standard may be developed through a consensus process, yet still be voluntary to adopt. Or it may become mandatory—sometimes without the standard itself changing at all—because it gets referenced in a rule, directive, or contract.
In many sectors, standards are voluntary by default. The American National Standards Institute (ANSI), for example, describes the U.S. system as a voluntary consensus framework, where diverse stakeholders participate in standards development through accredited bodies. Internationally, ISO’s own consumer education materials emphasize that standards are generally voluntary, with mandatory force typically coming from external legal or policy mechanisms.
So why do organizations adopt voluntary standards anyway?
This is where the previous post’s theme—consensus vs. non-consensus—shows up again. Many organizations prefer consensus-based standards for external credibility because they reflect balanced input and due process. But in fast-moving fields (technology, cybersecurity, emerging training modalities), non-consensus standards or specifications can provide speed and clarity—then later evolve into broader consensus efforts as adoption grows.
Here’s the key distinction: standards themselves don’t usually “decide” to be mandatory—other authorities do. A government agency, regulator, purchaser, or accreditation/program owner may require compliance with a standard as a condition of operating, selling, bidding, or being recognized.
In the U.S., federal policy encourages agencies to use voluntary consensus standards in place of government-unique standards when practical, rooted in the National Technology Transfer and Advancement Act (NTTAA) and implemented through OMB Circular A-119. This is an important nuance: even when the government is involved, the standards referenced may still originate in voluntary, multi-stakeholder processes.
Mandatory force often comes from one of these pathways:
In day-to-day decision-making, the most useful question isn’t “Is this standard voluntary?” but:
This is also where accreditation and conformity assessment matter for IACET’s community. When training providers and education organizations align with standards—whether voluntarily to strengthen quality or because a program requires it—conformity assessment mechanisms (audits, evaluations, documented evidence) become the bridge between intent and trust.
If you need a one-sentence explanation for your team, try this:
Standards are usually voluntary, but they become mandatory when a law, contract, procurement rule, or program requirement says you must follow them—or when the market treats them that way.
In future posts, we’ll continue to connect these dots: how standards move from idea to adoption, how conformity assessment makes “compliance” meaningful, and how organizations can engage in the process rather than just react to it.

Sherard Jones is the President of Strategic Futurist Consulting, an organization whose mission is to provide global leadership in Credentialing, Accreditation and Standards Development. Sherard has over 15 years of experience with IACET Accreditation in various roles and is committed to applying his expertise to support IACET in meeting its strategic goals. Sherard is currently a Lead Assessor for the ANSI-CAP program, has worked as Vice President of Education and Training for IAPMO, and was a past Chair of the IACET Commission. Sherard has 10+ years of experience in strategic program development and has partnered with clients having business needs varying from creating international workforce development programs to build capacity through training and credentialing — to creating and overseeing organizational restructuring plans.