Event Details

Academic Rigor Using Bloom's Taxonomy

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via GoToWebinar

June 27, 2019

1:00–2:00 pm EDT

Whether you are preparing a program for academic credit, a course for Continuing Education Units, a workshop with a completion certificate, or an instructional video, your audience wants to know if there is going to be sufficient quality or is the program merely “fluff”.
This webinar will present a technique to provide a mechanism to quantify the level of rigor associated with the student learning outcomes designed within your program. Utilizing “Bloom’s Taxonomy of Action Verbs (2001 version), the student learning outcome verbs are used to classify and ultimately aggregate them into a visually demonstratable measure of the rigor associated with your program. Thus, it will be easy to demonstrate the difference associated with the delivery of a program designed for an audience of children, high school students, college students or working executives. This provides the management of expectations to mirror the program design with the level of expected outcomes so that your customers are satisfied consumers of your product.

By the end of this course, learners will be able to:

  • Utilize Bloom’s Taxonomy of Action Verbs
  • Demonstrate the difference associated with the delivery of a program designed for different audiences.
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Eric McLaughlin

Eric J. McLaughlin, Ph,D., MS, MBA


With an interest in the academic disciplines of science and business, Dr. McLaughlin earned his Masters of Science degree in Limnology from the University of California at Davis and combined it with a Masters of Business Administration degree and doctoral degree in business at the Claremont Graduate School.  His specific academic interests are organizational theory coupled with corporate accounting and financial management.  Dr. McLaughlin is currently the Vice President and Chief Academic Office  and Professor for the California Institute of Advanced Management and he holds the academic position of Professor Emeritus in the Finance, Real Estate, and Law Department at the College of Business Administration at California State Polytechnic University, Pomona. 


Educational pedagogy is rapidly transforming from the historical didactic classroom environment to that of interactive and space/time independent electronic media.  Dr. McLaughlin’s innovative work in video and web-based instruction puts him in the forefront of distance learning.  His experiences in Modular Distance Learning have yielded numerous publications and presentation opportunities.


Dr. Eric McLaughlin’s consulting projects span the private and not-for-profit sectors of health care management in his role as Principal for MB HealthWorks.  He has consulted and provided financial management training for major corporations throughout the United States and the world.  Sought after for his dynamic presentation style and his ability to translate difficult concepts into understandable terms, he has worked with professionals ranging from health care managers to physicians to CEO’s of major corporations; and has traveled throughout the world to Canada, Finland, Germany, Japan, Mexico, Norway, Russia, Thailand and Vietnam.

Regular Registration

Dates Available: January 10, 2019 3:00 PM – June 27, 2019 11:59 AM

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