Event Details

Engaging Prospective Learners - Big data can power better decisions

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via GoToWebinar

April 12, 2018

1:00–2:00 pm EST

This webinar will explore the exploration process as learners navigate their options for professional development, with a focus on user experience design and approaches to leveraging available data to deliver a more relevant, personalized and informative experience.

Bureau of Labor Statistics and US Census occupation, skills and education related data are vast and easily accessible. Learner analytics and prior learning information are often available from your organizations current systems. By examining and organizing relationships between the data on hand, we can begin to inform prospective learners in new and meaningful ways. Understanding the motivations and challenges of prospective learners is critical to informing how to best present content related to professional development options that address their needs. By identifying connections between the perspective of the learner and the courses, skills and career options they aim to pursue, we can create a more efficient pathway to best fit options.

Learning Outcomes:

  1. Identify prospective learner considerations as they explore educational options
  2. Recognize occupation and skills data and their relevance to the context of identifying professional development pathways 
  3. Recognize how to design a user-experience to deliver more informative and engaging content to prospective learners
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Craig Maslowsky

Craig Maslowsky is Founder & CEO of new|ed, a SaaS provider focused on enabling access to informative education exploration. He is an expert in adult learner education, marketing strategy and user experience design. Prior to founding new|ed in 2015, Craig spent 14 years working as a post-traditional higher education marketing and enrollment executive at several national institutions.

Registration TypeAmountDates Available
$0.00 January 7, 2018 6:00 PM – April 12, 2018 1:00 PM
$0.00 January 7, 2018 6:00 PM – April 12, 2018 1:00 PM

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